Superlative unveiling of three products; Heineken Magnum, Fayrouz PET and Legend Can by Nigerian Breweries Plc in Lagos.

The exterior of Eko Hotel and Suites showed that something big was about to happen on 11-11-11 as entertainment buffs and fashionistas were there in their numbers.

Also present at the event to unveil the Heineken Magnum was Eric Monjoin, “The Heineken man of the world” and iconic actor featured in Heineken’s latest global campaign,


The Entrance. NB Plc also used the event to reaffirm its commitment toward the production of high quality drinks that meet international standards. Heineken Magnum, appropriately dubbed “the only beer that pops” for instance comes in the shape of a classic champagne-style bottle complete with cork and cage seal.

2face hit the stage with his hit track ‘One love’; four backup singers assisting. By the time his popular tracks, ‘Implication’ and ‘As you see me so’ were reeled out, the audience began screaming; compelling him to dish out ‘African queen’ with the crowd miming the song loudly!

We are proud of the homeboy any day! MI also shone when he hit the stage with his popular hit track ‘No. 1’ where he gave the audience the opportunity to recite some of the lyrics alongside him.
He later performed ‘Undisputed’ and ‘Action film’ which led to the unveiling of Legend Can in a military-styled parade dance step. Then guitar man Bez performed ‘Super sun’ leading to the unveiling of Fayrouz PET with some crack and energetic dancers. He sealed his part of the show with ‘Zuciya daya’.

Also present at the event was Eric Monjoin, “The Heineken man of the world” and iconic actor featured in Heineken’s latest global campaign, We decided to put legend in can because it was what our consumers wanted and because it reaches those places the bottle cannot due to convenience. We did this in order to deliver satisfaction to all consumers who desire an affordable and best quality stout.”

On Fayrouz, Van der Linden addd the brand was introduced into the Nigerian Market in 2007 as the first malt based soft drink. It is available in 33cl bottle and cans which was launched in 2009.

The brand has been highly successful with impressive annual growth year on year.

The payoff is “refreshingly different” taking into cognisance that the brand is the only premium grown up soft drink in the Nigeria market today.

Hieneken - The Take Over