A platform that poses as a contest between targets(Primary & Secondary Schools) to creatively show the different ways of making ready-to-eat meals and drink with Peak milk, a novel idea in the dairy category We consolidated on the success of WMD 2015 Peak Art competition with the cooking competition schools were asked to come up with milk based recipes using Peak Milk. The activation was executed in 3 parts:
1. The Art of Milk Contest.
2. School revisit.
3. World Milk Day celebrations/ Art of Milk Contest Reward.
A total of 546 schools were activated in Lagos state. 227 state owned and 319 private schools
