HEINEKEN was the Major Sponsor of the third edition of the GIDI culture festival, which was held on the 26th of march 2016. The GIDI fest. is about creating a tradition of youth empowerment and celebrating African music, culture and people in every form. This years event was tagged “African on one stage”.
Heineken was very much involved in the GIDI fest in terms of branding and creating a world class brand experience for attendee’s.
Heineken brought to live for the first time in the history of African entertainment “ THE TAKEOVER” under the auspices of the HEINEKEN “LIVE YOUR MUSIC” global Campaign.
