Date: April, 2015
Event: The Gulder Relaunch
‘The cube’ with a campaign tag line ‘the cube is coming’ is the biggest ever event by the Gulder beer brand since its introduction into the Nigerian market in 1970. It also stands as one of the most disruptive experiential activity in Africa with a fine combination of stage, screen and video mapping presentations that span through music performances creatively choreographed to interpret the essence of the story and the brand story blended together to create a one-in-the-world pulsating story that kept Nigerians spell-bound.
This activation has sets a new standard for the industry to follow and the memories from the event will remain a long time industry case study, which has already been taking as a major case study by major Nigerian universities , top lecturers and industry experts.