Date: March, 2014
Event: NB Hat Trick
The event tagged “Hat Trick” which many described as an “event that shook the brewery industry to its foundation” Was well attended.
The event had symbolic significance as it was held on a unique day-11-11-11 to align with the extraordinary unveiling of three products by any company on the same day. Superlative unveiling of three products; Heineken Magnum, Fayrouz PET and Legend Can by Nigerian Breweries Plc in Lagos.
The exterior of Eko Hotel and Suites showed that something big was about to happen on 11-11-11 as entertainment buffs and fashionistas were there in their numbers. Also present at the event to unveil the Heineken Magnum was Eric Monjoin, “The Heineken man of the world” and iconic actor featured in Heineken’s latest global campaign.